run006
the reverse - "my lifelong psychological experiment" cd ep
out now
£2.50/£3.50 row ppd

final ep in the trilogy. it's stunning.

1. my lifelong psychological experiment
2. other boys
3. to the bridge
4. emily

recorded and mixed by graham dominy at kaszam and livingston, london. produced by graham and the reverse.

press

Well, I have to say that I really enjoy listening to The Reverse; they sorta remind me of a cross between The Grateful Dead, The Doors and Pulp. Now, that may sound like a bridge too far when it comes to comparative information as you don't get much more diverse than those three aforementioned outfits.
'My Lifelong Psychological Experiment' is an exquisite four track EP from the excellent The Reverse. With lyrics that match Pulp's for gritty comment, honest observation and genuine accessibility, an extremely well honed looseness of feel in the way these guys lay down their instrumentation that's similar to The Dead and some stunning arrangements and beautifully proportioned guitar fx al la The Doors, The Reverse are quite different to most of their contemporaries. 'My Lifelong Psychological Experiment' is indeed a tasty little beauty of a work that deserves to do well; The Reverse are certainly good enough to be up there with the 'big boys' and they defo could give most of them a bloody good run for their money. The Reverse are ready for it - make no mistake!!
'My Lifelong Psychological Experiment' comprises 'My Lifelong Psychological Experiment', 'Other Boys', 'To The Bridge' and 'Emily' - each one is absolute quality, each one is good enough to be lifted as a single in its own right, each one demonstrates what The Reverse are about and what they're capable of and each one shows that contemporary pop/rock is alive and well in the hands of The Reverse!! Great band, great EP!!
I just can't fault anything about this superb EP - it's got just about everything; it's melodic soft-rock with a mature edge, it's beautifully executed, it defies indie rock genre boundaries, it's bright, it's easy on the ear and pretty unputdownable! The Reverse bring new hope to the nearly worn-out indie scene, they promise great things and they threaten the most established bands out there. The Reverse are special and 'My Lifelong Psychological Experiment' is a stunning work and quite typical of their output. Look out for The Reverse - I think they are gonna become a bit of a household name pretty soon. Everything's nicely in place and with some hard work by their promotions team and a bit of well deserved good luck The Reverse have the potential to be, not just big but, massive!!
toxic pete

T: Clever without being overbearing, The Reverse make music that could be compared to the makers of our favourite 2006 album, Being 747, as well as Jarvis Cocker, as my colleague pointed out earlier. It's easy to warm to, even the bit that sounds like the theme tune to the old kids tv programme "You And Me".
N: You and Me? I have no idea what you're talking about. Now, if you were to say we had lots of things to make and do, I might have had an undertanding, but that doesn't detract the fact that I like The Reverse's simplicity in songwriting and arrangements, which screams "Hear Me!" 8/10
atomic duster

their strongest collection of songs yet. standout track is 'my lifelong psychological experiment' which is a delicate and yearning pop song with a jarvis cocker esque vocal delievery on top shimmering guitar work.
rough trade

We got a CD ep by The Reverse called My Lifelong Psychological Experiment. This band feature the lovely Joe Morris, former bassist in frenetic jangle-core merchants Sarandon. They're a much mellower but equally life affirming bunch. The title track weighs in somewhere between Coldplay & early Pulp with some spine tingling chord progressions & finely interwoven guitar lines. I could imagine tapping my foot to this on the radio with it's subtle yet rousing chorus. All 4 tracks are good classic sounding semi-acoustic guitar pop that sounds quite stately & passionately executed. There's a great deal to praise here, accomplished songwriting & top tunes with a satisfying amount of variety in styles. Great!
norman

uk

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